Distribution in place can be said to fast moving consumer goods distributors every day to do a "routine operation." For dealers and manufacturers, a product from a commodity to the money order to this breathtaking jump, it must be through the channel Distribution Issues for implementation. So, dealers should do what you can do it cost effectively and Distribution Issues?
Distribution Issues a reasonable road map plan. Dealer Distribution Issues before the Planning Distribution Issues reason why a reasonable road map, aimed at nothing more than the following: 1 to Distribution Issues more economical. With Distribution Issues circuit diagram, you can make routing more reasonable, more scientific, more time and cost savings of Distribution Issues, which aim to lower the cost of Distribution Issues. Here you can apply two principles: first, the linear principle. That can be arranged in a line on, do not separate, fork Distribution Issues. This benefit is often a straight line ground floor and can go on step by step manner Distribution Issues. Second, the principle point. That can not be distributed in a line, on a certain area according to the amount of sales outlets, in line with the principle of nearby, similar to the network will gather or "circle" together for Distribution Issues. Such a point as the center of a circle to fit the radius of the Distribution Issues distance mode, can often save time and costs, which at every step, every step forward. 2, distribution will not "slip through the net." Design and planning of the Distribution Issues After the road map to all the sales outlets are able to fill up. In this case, distribution is not only clear, not easy to have missed the network, to avoid duplication or secondary road, "rework" phenomenon. Distribution Issues with reasonable road map, dealers can sell the whole planning region, which is not out of the house can still strategizing, distribution miles.
Do preparatory work before the Distribution Issues. Forewarned is forearmed, while not pre-waste. To ensure orderly distributors are the distribution and effective, it must be before the Distribution Issues, make full preparations. It includes the following aspects: 1, vehicle. Move troops and horses, car inspection first. Are the distribution of vehicles can be said that the first event, the distributor Distribution Issues before, we must make the vehicle inspection and maintenance of nuclear work, should the office of road maintenance fees, management fees and routine maintenance, maintenance of good in peacetime . If the process in Distribution Issues, vehicles checked, detained or damaged, "cramming", will be time-consuming, laborious and costly, and may thereby adversely affecting the Distribution Issues or sell aircraft. 2, distribution tool. Distribution Issues tool is handy to use when Distribution Issues to things like, "Distribution Issues Daily Report," "promotional items to fulfill the table", "customer order" and Distribution Issues associated with the bills, forms and so on. These things ready before the time in the Distribution Issues leisurely, methodical, bringing the day's Distribution Issues in a planned, systematic, and efficient. 3, promotional items. Distribution Issues that must help to bring promotional items or gifts. For example, distribution of promotional gifts with the product when the product promised to deliver prizes to downstream distributors. Distribution Issues for only well prepared in advance in order to go confidently Distribution Issues staff distribution in place and can lead to better performance and market performance.
Are the distribution standardization. Once out of work truck shop, often they are not in the dealer's attention, but must be controllable range. Therefore, the distributor to reach "people thousands of miles away, discernment everywhere," the effect, it must to Distribution Issues standardized, and standardization. It includes the following: 1, on the marketing staff to regulate the content of market Distribution Issues operations: for example: normal replenishment: point of sale orders to add, the main selling product recommendations; display improvements: wholesale and retail store shelf display boxes and stack adjustments; New Distribution Issues: New Products Recommendation; Promotion Executive: promotional policies advised; Customer Complaint: immediate disposal, handling objections on wholesale and retail shops; information gathering: the price of competing products corresponding to products, promotions and other information; form filling: fill in the form of work and promotion on the form. And, to quantify the content must be quantified and detailed, so inspectors. 2, distribution of the visit when the eight steps: first, into the store to prepare before: finishing garment appearance; check the shop posters, posters for shop updates, post; Second, a good opening into the shop; find the appropriate place and time conversations with customers; three rows side shelf inventory check: shelf stock inventory; warehouse stock inventory; Duitou or special display area inspection. 4, Tally: to display their products with more sales opportunities in the location: Check customer inventory, use the FIFO principle for inventory adjustments; record the number of spot goods, goods age; not on goods inventory order, packing. 5, sales replenishment: According to the inventory orders to customers with professional recommendations. 6, Promotional Items Distribution Issues: The company of this promotion, strategic product promotion (second taste, new), determine the order today; 7, objection handling: on the spot goods to the owner and providing warnings to customers within its area of disagreement then give customers a clear answer. 8, the Chief Operation: POP display, banner hanging; understanding of competitive products and promotional information records. Out the last farewell. Visited eight steps is to check whether the dealer's sales staff trained and Distribution Issues skills performance at the baseline, eight steps to visit the better marketers, often Distribution Issues effect is better. 3, to determine are the distribution cycle. Distribution Issues To continue to get good results, must be regular, regular, ongoing distribution in place must not be in fits, starts. For example, ABC classification of the downstream customers, according to key customers, key customers, the general classification of the customer to determine are the distribution cycle, for example, core customers, or tour a week to once Distribution Issues, focusing on customers first ten days or so Distribution Issues general customers around half of the first such Distribution Issues. Are the distribution standardization, process, standardization, Distribution Issues will work rules to follow, the "law" to follow, so as to achieve maximum effect Distribution Issues.
Attention to detail are the distribution. Details determine success or failure. In the Distribution Issues process, the details are equally important. Dealers in the Distribution Issues process, Distribution Issues requiring attention included the following details: 1, distribution of the wording. Note that if the standard procedure when Distribution Issues. Some marketers in the Distribution Issues often Taidalielie mouth is not sweet, are not good at calling people, and sometimes also greatly affected are the distribution of quality. 2, forgot to bring related items. Such as promotions, rebates promised to downstream customers, such as discounts or prizes. Distribution Issues when so flawed, often lead to resentment downstream distributors, and even there the phenomenon of customers and hence the discharge, so be sure to check out the door to see whether the band along all the items. If unexpectedly, a sincere apology to the clients to obtain the understanding and understanding. 3, marketers sloppy. The author visited the market, we often find that some marketers in the Distribution Issues often unkempt, dirty exception, met with the client side, even by her first name, or that one to the client store, sat down on stools, or free "collecting" customer melon seeds, sugar and other small food to eat, so that our customers though his mouth does not say, but the heart is extremely offensive and affect the good image of the dealer. 4, distribution is not timely, no rules. That is, paved the substandard, the next time often do not know of these years, almost no rules at all, until once again Distribution Issues, they find the last Distribution Issues already sold out a long time. This Distribution Issues manner, it is often difficult to lower customer confidence, so that customers can not easily purchase, it is difficult to establish a true partnership.
In short, dealers Distribution Issues is no small matter. As a distributor, to be truly effective distribution in place must be fully prepared to continue to regulate are the distribution process and content, attention to detail are the distribution day, dealers only from a grand vision and small start, distribution can be targeted to address a more, to really shop the low-cost products, to maximize the harvest of profits, continue to make their own growing ability Distribution Issues.
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